Using Healthcare Geofencing to Improve Hospital Patient Experience

October 5, 2023

Discover how healthcare facilities leverage geofencing services to transform operations and patient experiences.

Geofencing is a location-based service in which an app or software uses GPS, RFID, Wi-Fi, or cellular data to trigger a pre-programmed action when a mobile device enters a defined virtual boundary set around a geographical location. Commonly, it will trigger a notification, display a message, or send an email.

With 83% of the world’s population using smartphones, there are endless use cases for geofencing in today’s modern society. Geofencing is compatible with nearly all modern smartphones, and according to a recent survey, Americans check their phones 344 times a day — the likelihood of a user reading a triggered message is pretty high.

Geofencing is utilized in location-based marketing and security, and now healthcare facilities are also reaping the benefits. 

how geofencing benefits hospitals and healthcare facilities

How Geofencing Benefits Hospitals and Healthcare Facilities

While hospitals rarely use geofencing to advertise service discounts to patients, they are implementing it to improve patient experiences and data collection. 

Here are two ways healthcare facilities can benefit from geofencing:

  1. Improved patient experiences - For many patients, visiting the hospital may be a stressful experience. Hospital geofencing can help alert patients to new changes in the facility or provide helpful instructions on locating the correct area for their appointment. After their visit, it can prompt patients to provide feedback in a form or questionnaire. 
  1. Better data collection and analysis - Geofencing provides healthcare facilities with valuable data and insights. It can help administration identify patterns and trends in patient behavior. 

Overall, geofencing in hospitals is an emerging technology that will be essential to smart hospitals of the future. Not only is it incredibly beneficial on its own, but geofencing can be integrated with other technologies, such as wearables, sensors, or artificial intelligence (AI). To prevent data fragmentation, geofencing platforms should be compatible with various systems, devices, and networks.

Leverage Cox Prosight’s Geofencing Capabilities to Improve Patient Experiences

Hospitals around the country use Cox Prosight to implement geofencing features in their facilities. Healthcare geofencing is just one of the many solutions Cox Prosight enables, helping hospitals develop cutting-edge digital front doors

Discover the capabilities geofencing technology unlocks for healthcare facilities, which are designed to improve patient experiences along the way: 

Mobile Express Check-In

When a patient arrives for their scheduled appointment, they typically have to fill out mandatory paperwork — a process which can be time-consuming, slowing down patients and staff. With Cox Prosight’s geofencing services, healthcare facilities can send a mobile alert to patients’ phones, prompting them to check in for their appointment online via a link or app on their phone. 

Mobile check-in is a time-efficient and flexible solution that speeds up the care visit, lowering wait times and resulting in higher patient satisfaction. Not only does this technology benefit patients, but it frees up healthcare staff so they can focus on patient-centered work. 

Create Personalized Alerts and Promotions

Whether hospitals want to remind patients about upcoming appointments, notify them about changes in the facility, or deliver test results, they can do so with Cox Prosight. By using geofencing services, healthcare facilities can easily reach patients outside of regular clinic settings with push and SMS notifications. 

According to one study on reminders and alerts in healthcare settings, there is a minimal age barrier in the efficacy of automated reminders sent to patients. These geofencing services can improve patient-provider communication, resulting in more transparency and positive health outcomes. 

Send Feedback Forms Upon Check-Out

The best time to receive patient feedback about a recent appointment is immediately after it happens. Hospital staff can forget to send follow-ups to patients, and surveys sent via mail may get lost or tossed in the trash. With Cox Prosight, healthcare facilities can leverage the solution’s geofencing services to send feedback forms to patients after they check out of the facility. 

By automating the follow-up process, facilities will never forget to send patients questionnaires or forms. And for patients, it is much easier to receive this information via their phone, making them more likely to share their feedback. Ultimately, hospitals can use this feedback to improve future patient visits. 

Partner with a Leader in Implementation of Geofencing in Hospitals to Deliver a Cutting-Edge Patient Experience

Geofencing technology has the potential to transform the way healthcare is delivered and received. Cox Prosight helps hospitals and healthcare facilities improve patient experiences, cut costs, and streamline clinical workflows. Not only is the solution affordable and customizable, but it seamlessly integrates with Wayfinding, EMR, EHR, and other IT solutions. 

Do you have questions about implementing geofencing in your hospital? Contact our team today to learn more about how Cox Prosight can deliver an innovative experience. 

Sharon Fanto
Head of Sales

Sharon’s experience includes 20 years with Cox serving in multiple markets at executive levels including Group Vice President for Cox Media. Serving clients and helping companies drive internal solutions for client safety and satisfaction. Passionate about people and committed to serve organizations. Sharon’s experience includes deep customer relationships developing solutions in addition to building a start-up e-Learning business. She is a Mason School of Business, College of William & Mary MBA graduate and holds a BS in Mass Communications from Boston University and is an ACHE Member. Sharon and her husband Brian Smith have 2 children and live in Atlanta, GA and her step-daughter lives in Los Angeles, CA.